查看完整版本: ZT - Buiness Writing Skills

ZT - Buiness Writing Skills

When setting out to write a business document, the first thing you should ask yourself is"what is my reason for writing this document?" Business writing aims to serve many purposes, such as:

- Explain or justify actions
- Convey information
- Influence the reader
- Deliver good or bad news
- Request action

Keep your purpose in mind as you begin writing. Many writers, in attending to the mundane tasks of preparing a document, lost track of their purpose. To help you stay on course, jot your purpose down at the beginning of your draft as a reminder and refer back to it as you proceed. When you finish your draft, review it to make sure it fulfills your initial purpose..

Scope your project

Scoping your project means determining the breadth of your subject and how deeply you will cover it. You can scope your project broadly or narrowly.

For example, suppose you were writting a report on weaknesses in your company's maketing function. A broadly scoped report might include:

- Marketing's contribution to coporate goals
- Historic developmnet of the company's marketing department
- Marketing's human resources
- Areas of specifiec performance problems
- Potertial solutions

A narrowly scoped report on this topic would focus on only one or tow areas and might include

- Two areas of underperformnace dealer support and promotions
- Suggested remedies

How to determine the appropriate scope for your written piece? Let your purpose guide you. In the case of the marketing report just described, you might take a very broad approcch if your purpose is to provide information ot a task force assigned to study the department and potential solutions. That audience wourld want to know as much as possible about the department.

On the other hand, you'd probably use a narrow scope if you were communicating to senior management about the task force's actual findings. In this case your audience would be most interested in the specifics about the problems you've identifed and your recommended solutions..

麻烦翻译了再贴上来嘛！上旺网还要读英文，累。。。.

SORRY，刚看到是English Corner里面的文章，撤销上面个回帖。。。[tt28].

[em01] [em08].